Bake Cosmetics Boosts Customer Retention with AI Shopping Assistance
Bake Cosmetics, a premium makeup brand known for its diverse shade ranges, faced a common challenge: helping customers choose the right products without the in-store experience.
Challenge
Buying makeup online isn't as simple as clicking Add to Cart. Shades look different on every skin tone.
Bake saw thousands of customers landing daily, but many left with doubts.
Bake didn't have a traffic problem. They had a confidence problem.
Solution
YourLio's AI Shopping Assistant acted like a beauty store expert, trained on Bake's entire product catalog, shade ranges, and skin type preferences.
Shoppers could ask natural questions and get personalized recommendations in real time.
Results
Bake Cosmetics saw 2.5× more conversions and 4× higher add-to-cart rates.
YourLio influenced over 35% of total orders by helping customers pick the right product at the moment of decision.
Why It Matters
In beauty, the biggest barrier to purchase isn't price it's trust.
By using YourLio, Bake turned uncertainty into clarity, and clarity into conversion.
"YourLio transformed our website from a product catalog into a trusted beauty advisor."